WDIV announces return of ‘Go 4 It’ campaign for 75th anniversary
Cassidy Johncox, Senior News Editor
DETROIT – WDIV-Local 4 is celebrating its 75th anniversary this year, and the station’s leaders are planning to commemorate it in a special way.
Throughout all of the years, one of the most iconic slogans for the station was its “Go 4 It” campaign, which featured a number of jingles sung by various artists.
During our 2022 broadcast of America’s Thanksgiving Parade presented by Gardner White, WDIV Vice President and General Manager Bob Ellis announced that the station is relaunching the “Go 4 It” campaign -- and with the new campaign, of course, comes a new version of the jingle.