Coors Light’s signature cold-activated mountain imagery takes on a fresh new meaning with their latest release.
Coors Light and Duradry, a sustainable beauty product brand, is out with Dura Chill deodorant. The deodorant is marketed as “cold activated,” meant to be kept in the refrigerator. The deodorant was released on July 29 and available exclusively for purchase on the Coors Light website for adults 21 and up. As of July 30, it was sold out.
One 2.3-ounce stick of Dura Chill is $14.99.
Dura Chill’s “cold-activated packaging” lets folks know when the stick is chill enough to apply, according to the Coors Light website.
How does it smell?
Dura Chill is described as being Rocky Mountain Breeze-scented, and it is not made with Coors Light beer.
Coors Light Vice President of Marketing Marcelo Pascoa told USA TODAY the Rocky Mountain Breeze is “crisp and clean” with notes of “juicy pear and smooth vanilla.”
Will it hit store shelves. We’ll have to wait and see.