Move over strawberry banana smoothie. There’s a new one on the menu and it’s packing a punch of red – thanks to Heinz ketchup.
Smoothie King and Heinz are trying to settle a debate: “is a tomato a fruit or a vegetable?” But now thousands are starting to wonder “if tomatoes are a fruit, is ketchup a smoothie?” Now, both companies are shaking up the beverage game with their bold new ketchup-based smoothie.
“When we saw this cultural debate start gaining traction, we knew we had to weigh in with a resounding yes!” Vice President of Elevation Marketing at Kraft Heinz, Angie Madigan, said in a press release. “The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes.”
Launching during peak tomato harvest season, the limited-edition smoothie is now available exclusively at Smoothie King locations in Atlanta, Chicago, Denver, Miami, and parts of the Greater New York and Northern New Jersey.
The smoothie blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of Heinz ketchup, which is made with red ripe tomatoes full of vitamins and antioxidants.
The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together,” said Madigan. “And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights.”
The ketchup smoothie is now available for $5.70 in select cities. You can find a Smoothie King location near you, here.