Men's NCAA tournament averaging 10.3 million viewers, its most-watched since 1993
Associated Press
UConn guard Braylon Mullins (24) reacts with teammates after scoring the winning basket against Duke in the Elite Eight of the NCAA college basketball tournament, Sunday, March 29, 2026, in Washington. (AP Photo/Abbie Parr) (Abbie Parr, Copyright 2026 The Associated Press. All rights reserved.)
NEW YORK – The men's NCAA tournament is averaging 10.3 million viewers through the Elite Eight, according to Nielsen. That is the tournament's best audience since 1993 and a 9% increase over last year.
Friday's early window with Duke-St.John's on CBS and Michigan-Alabama on TBS/truTV averaged 14.2 million, the most-watched Friday regional early window since 1992.
The Final Four and title game will be on TBS, TNT and truTV.
The women's NCAA tournament on ESPN's networks and ABC is averaging 789,000 viewers through Saturday's Sweet 16 games. That is a 1% decrease from last year.
Ratings for Sunday and Monday's regional finals are expected to be available on Wednesday.
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