(CNN) - Beauty buffs across the United States on Monday will try new shades of lipstick or don old favorites for National Lipstick Day. To this day, lipstick is still one of the most recognizable makeup products in the world. So, what's National Lipstick Day all about? Fashionistas, beauty bloggers, influencers and cosmetic companies began celebrating National Lipstick Day about a decade ago. Wait, did you say something about free lipstick?