HEALTH
Super Bowl ad uses NFL tight ends to promote finger-free prostate cancer screening
NFL tight ends and prostate cancer survivor Bruce Arians star in a Super Bowl commercial promoting a new, finger-free PSA blood test for prostate cancer screening. The ad, praised by Dr. Firas Abdollah of Henry Ford Health, highlights the ease and stress-free nature of the blood test, moving away from the uncomfortable digital rectal exam. Arians shares his personal story to emphasize the importance of early detection, aiming to raise awareness and encourage men to undergo screening without fear of invasive procedures.