A new ad from 'Dove' soap is creating quite a stir on social media...and some confusion.
As part of its "real beauty" campaign, Dove has unveiled six differently-shaped bottles of body wash.
The company said in a statement the bottles evoke all the various shapes and sizes that quote "combine to make every woman their very own limited edition."
Dove says it follows their survey that reveals the pressure women feel that's put on them to look a certain way.
Twitter users have reacted either with stinging commentary, or questions.
One user tweeted: "Do the different bottles all have the same amount of product in it?"
The limited edition bottles so far have only been produced for customers in the United Kingdom.