Target redesign shows future look of stores
DETROIT – Target is planning to remodel most of their stores in the next few years and we're already getting a look at what that may look like.
The Target store in Downtown Minneapolis just revealed its makeover, giving customers a look at what Target stores will look like in the future.
“We design everything with the guest in mind,” said Joe Perdew, VP. “We’re always thinking about the different ways a guest might want to shop on any given day. Sometimes, they only have 10 minutes and want to grab an order quickly using Order Pickup. Other times, they have 45 minutes—time to grab a coffee at Starbucks and browse the aisles. And sometimes, they want to shop online from the comfort of their couch. Our goal is to make it a great Target experience no matter which way they choose to shop.”
Some of the noticeable changes include:
- LED lights replace fluorescent lights.
- Classic tile floors replaced with modern-looking concrete.
- Easier aisle navigation, with interactive store map in Target App.
- Food and beverage moved closer to front of store.
- More art work and digital screens with revamped mannequins.
- Separating return and pickup areas
In July, Target announced a change to their line of clothing brands. Target will discontinue the Merona and Mossimo clothing lines, while adding some new brands to the mix.
It's unclear when stores in Metro Detroit will begin seeing changes, but expect it soon.
In March, the store released an animated preview look at revamped stores:
Here was Target's announcement in March:
It’s no secret that the retail landscape’s changing fast, but even as digital shopping skyrockets, our 1,800+ stores are—and will continue to be—critically important for Target. So important, that over the next three years we’ll spend billions of dollars reimagining and repositioning them.
“Our guests still love shopping in Target stores—we’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way,” says Brian. “So while we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders—giving guests every reason to keep coming to Target.”
Reimagining our stores is no small feat. This year, we’ll completely remodel 110 stores, open 30 new small-format stores to expand our footprint into dense urban neighborhoods, like Manhattan’s Herald Square and on college campuses, like the University of Florida, Gainesville. And we’re just warming up—in 2018 and 2019, we’ll fully renovate 500 more stores.
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