DETROIT – GoDaddy has pulled its highly scrutinized Super Bowl ad featuring a puppy being sold with a GoDaddy hosted website. The company has removed the ad from YouTube, as well as the Super Bowl broadcast.
A change.org petition to pull the ad garnered tens of thousands of signatures in a matter of a few hours.
GoDaddy responded Tuesday evening on its website, saying:
"This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he's been adopted permanently by one of our longtime employees."