With spring on the horizon, Carl’s Golfland has launched its Demo Days promotion, inviting golfers to test new clubs, get free fittings and meet with brand representatives at its Bloomfield Hills and Plymouth locations through March 29.
“This is the season opener,” said Tom VanHaaren, director of content and engagement for Carl’s Golfland. “Golf is just starting. We have everything that you would need. Every club that you can see behind us, people can come in here and hit the clubs. They can test them for free.”
VanHaaren described the experience as “golf Disney World,” noting that customers can try drivers, irons and putters on the range, then dial in specs on a launch monitor with help from in-store club specialists - all at no charge.
“If you don’t know what club you want, that’s okay,” he said. “For free, we’ll take you and put you on a launch monitor, get you fitted into that club, and we’ll do all the hard work for you. You don’t need to guess.”
Manufacturer representatives will be on site every Saturday at both locations during the event to answer questions and assist with fittings. “It’s a nice benefit that people can hear directly from the manufacturer,” VanHaaren said during an appearance on Live in the D.
Beyond clubs, the retailer is leaning into apparel and footwear as golfers refresh their kits for the season. “Our shoe wall is one of the things that people tend to notice. We have over 1,200 styles of shoes, so if they make it, we have it,” VanHaaren said. “Shoes are equipment as well.”
He added that Carl’s has expanded its women’s apparel offerings. “Women are playing more golf. We pride ourselves on the women’s apparel selection,” he said, citing brands such as Adidas, Puma, G/FORE and Greyson, along with a dedicated room for men’s apparel.
The Bloomfield Hills range features 52 covered, heated bays and TrackMan Range on the south side. The Plymouth location offers TrackMan Range across the facility. “Rain or shine,” VanHaaren said, “that’s all included, too. You don’t have to pay extra for that. If you want to see your data, you can see that on the TrackMan monitors.”
Demo Days deals run through March 29, with savings across clubs, apparel, bags and shoes, according to the company. Carl’s is also hosting a giveaway totaling $20,000 in prizes, including stay-and-play packages, clubs and apparel, at carlsgolfland.com.
“We always tell people, there’s a club for you,” VanHaaren said. “We don’t want you to just take the club off the shelf. We want you to be fitted. We want you to get into the right club for you because we want you to have fun.”
To watch the segment, click on the video above. For details on schedules, brands and giveaways, visit CarlsGolfland.com.