For decades, getting a new roof meant bracing for hours of high-pressure sales pitches, confusing estimates and hidden markups. SkyeVantage powered by The Roof Resource is betting there’s a better way.
The Metro Detroit-based company, now operating in 11 states, has built its business around a fully virtual sales process that delivers itemized proposals - often in under an hour - without a salesperson ever setting foot in the home.
“SkyeVantage was created to fix what’s been broken in the roofing industry for years,” said Audrey Isrow, a company representative, during an appearance on Live in the D.
The model is straightforward: homeowners fill out an estimate request online or by phone, and SkyeVantage uses satellite technology to measure the roof remotely. No appointment. No stranger on a ladder. The completed proposal is then walked through via Zoom.
“Our sales process is 100% virtual,” Isrow said. “The customer fills out an estimate online and we run their roof report with our satellite technology.”
Rather than marking up materials and labor — a common industry practice - SkyeVantage charges a flat service fee. Every line item is disclosed upfront.
“Our first price is our best price, and they see every element of the project,” Isrow said.
The transparency extends to the end of the job. When leftover materials are returned, homeowners receive a refund - averaging around $630 last year, according to Isrow. She says most competitors don’t pass that money back.
“We are the only company that does that. Most other roofing companies, they pocket that rebate.”
The savings compared to traditional contractors can be substantial. Isrow said the gap ranges “between a couple thousand dollars on a really small home ... to in many cases tens of thousands of dollars on very large homes.” One recent customer, she said, saved $16,000 over a competing bid.
The company has been based in Metro Detroit for roughly five and a half years and has expanded steadily across the country over the past two.
For more information, visit skyevantage.com.