What drives trends - and why some stick longer than expected
From viral fashion moments to unexpected pop culture revivals, trends don’t just happen—they follow a lifecycle, from early adopters to mass appeal and eventually a fade-out. Local 4 Lifestyle Editor Jon Jordan breaks down the “science” behind trends, while also exploring how unpredictable moments - like renewed fascination with John F. Kennedy Jr. and Carolyn Bessette-Kennedy - can spark massive cultural waves that no one sees coming.
To watch the segment, click on the video above.
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