Better Made gets new sign for Gratiot Avenue facility in Detroit


DETROIT – One of Detroit's most famous companies is updating the iconic sign outside its Gratiot Avenue facility. 

Better Made said a new sign will be installed April 10. The old one will move inside the facility. 

From Better Made: 

It’s been nearly 70 years since Better Made officially moved into its Gratiot Avenue facility, and the sign that was erected just before the move has served as a beacon of smiles for chip lovers everywhere. The sign that has produced so many happy faces over the years will be replaced on April 10th with a new, colorful, updated sign.The original one will hang in a place of honor inside the Better Made facility.

A few days before the new sign arrives the familiar old one will be removed and repairs made to the top of the pole. On Monday, April 10th the new sign will be installed and all media are invited to attend the official hanging of the new sign at a time top be announced shortly.

“This is certainly a momentous occasion in Better Made’s history,” says Mark Winkelman, president of Better Made. “Just like the Vernors, Stroh’s, and Sanders signs I’m sure there are people with many memories of seeing that sign over the years, maybe using it as a waypoint as they traveled down Gratiot Avenue. We look forward to seeing it displayed in our facility.”

For more information and to arrange interviews with officials at Better Made, please call Franklin Dohanyos at Franklin Publicity, Inc., 248/399-1101.

Founded in 1930 in Detroit as Cross and Peters, Better Made continues to develop and provide a wide variety of high quality award-winning snack foods, including assorted regular and flavored potato chips and potato sticks, gourmet popcorn, pretzels, beef jerky, tortilla chips, pork rinds, wearables, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com.

You may also follow Better Made on Facebook and Twitter, and the new Better Made App for iPhone and Android devices. 

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