Michigan's Upper Peninsula is not in Wisconsin. But nobody told Mountain Dew.
Mountain Dew launched their "Dewnited States" promotion, with limited edition bottles for states, but there's one problem: they looped the Yoopers in with Wisconsin.
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The popular Upper Peninsula Twitter account called them out, insisting the company send a free case to everyone in the U.P. as an apology. They also "triple dog dared" Mountain Dew to come out with an Upper Peninsula edition of their Dewnited campaign.
— Upper Peninsula of Wisconsin (@UpperPeninsula) July 9, 2019
Mountain Dew responded, apologizing for the error and offering fans the chance to fill in their special edition bottle dedicated to the Upper Peninsula.
Hey, Upper Peninsula: we hear you, and we’re sorry for misplacing you on our #DEWnited map. Give us a chance to right our wrong. Help us fill this special edition label by telling us all of the things you love about the Upper Peninsula (note to self: located in MICHIGAN) pic.twitter.com/cSzJQYc2tl
Ken Haddad has been with Local 4/ClickOnDetroit since 2013. He helps lead news coverage and content across broadcast and digital platforms. He's from the Metro Detroit area, and loves covering important news (and sports) in his hometown.