Struggling Utica toy store finds success by thinking outside the box Toy Box offers personalized shopping in Macomb County
With far fewer shoppers heading to malls this year, a toy store at Lakeside Mall decided to move their business elsewhere.
The Toy Box opened a new store across the street from the mall -- but for the first few weeks it was open, they did not do so well.
By adapting with the times and offering more personalized services amid the pandemic , however, the store owners were able to find success.
Watch the full story in the video player above. Copyright 2020 by WDIV ClickOnDetroit - All rights reserved.
About the Author Nick Monacelli headshot
Nick joined the Local 4 team in February of 2015. Prior to that he spent 6 years in Sacramento covering a long list of big stories including wildfires and earthquakes. Raised in Sterling Heights, he is no stranger to the deep history and pride Detroit has to offer.
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