Struggling Utica toy store finds success by thinking outside the box

Toy Box offers personalized shopping in Macomb County

A toy store in Utica, Michigan has found success by offering personalized shopping service amid the coronavirus pandemic
A toy store in Utica, Michigan has found success by offering personalized shopping service amid the coronavirus pandemic

With far fewer shoppers heading to malls this year, a toy store at Lakeside Mall decided to move their business elsewhere.

The Toy Box opened a new store across the street from the mall -- but for the first few weeks it was open, they did not do so well.

By adapting with the times and offering more personalized services amid the pandemic, however, the store owners were able to find success.

Watch the full story in the video player above.


About the Author:

Nick joined the Local 4 team in February of 2015. Prior to that he spent 6 years in Sacramento covering a long list of big stories including wildfires and earthquakes. Raised in Sterling Heights, he is no stranger to the deep history and pride Detroit has to offer.