New GM logo debuts atop Ren Cen in Detroit GM says new campaign will highlight its progressive vision for future
DETROIT – General Motors has a new logo atop the Renaissance Center in Detroit.
Watch the video above.
Read more: New campaign, and logo, for GM in a bid to electrify image
General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.
The 112-year-old Detroit automaker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said Friday that the new campaign will highlight its progressive vision for the future.
GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles.
The campaign comes as stock market investors are enthralled with companies that make electric vehicles. Shares of global EV leader Tesla Inc. have skyrocketed more than 800% in the past year, and the company’s market value has passed $800 billion. GM’s shares are only up slightly in the past year and its value is around $61 billion.
Shares of GM were down 1.6% to $42.61 in Friday afternoon trading.
Related: From the vault: 1973 special on Detroit Renaissance Center
Automotive topic pages
Copyright 2021 by WDIV ClickOnDetroit - All rights reserved.
High Detroit taxes: Key questions for homebuyers ▶ 1:18
High Detroit taxes: Key questions for homebuyers
The hidden danger of that first call to your insurance company ▶ 0:46
The hidden danger of that first call to your insurance company
Chase ends with deputies killing unarmed driver ▶ 0:34
Chase ends with deputies killing unarmed driver
President Trump arrives at Detroit Metro Airport ▶ 0:45
President Trump arrives at Detroit Metro Airport
Zimmerman's reopens after viral pepper-spraying ▶ 0:59
Zimmerman's reopens after viral pepper-spraying
Video captures Detroit shooting suspect in action ▶ 0:24
Video captures Detroit shooting suspect in action
Mattel launches first Barbie with autism ▶ 0:22
Mattel launches first Barbie with autism
Michigan ties to U.S. Olympic figure skating team ▶ 1:30
Michigan ties to U.S. Olympic figure skating team
911 call from Sherrone Moore's wife after firing ▶ 1:58
911 call from Sherrone Moore's wife after firing
Maria Scott's quick thinking prevents school tragedy ▶ 1:08
Maria Scott's quick thinking prevents school tragedy
Detroit Mayor Sheffield formally takes oath of office ▶ 3:26
Detroit Mayor Sheffield formally takes oath of office
Romulus shooting suspect disrupts court, cusses out judge ▶ 1:02
Romulus shooting suspect disrupts court, cusses out judge
Oakland County man honored for life-saving rescue on Bush Lake in Holly ▶ 0:45
Oakland County man honored for life-saving rescue on Bush Lake in Holly
Ypsilanti standoff damages home, disrupts local services ▶ 0:43
Ypsilanti standoff damages home, disrupts local services
Cat filter disrupts Michigan court hearing ▶ 0:23
Cat filter disrupts Michigan court hearing
Hearing in Washtenaw County foster family killings ▶ 1:37
Hearing in Washtenaw County foster family killings
Acker's death ruled accidental; USPS safety questioned ▶ 0:44
Acker's death ruled accidental; USPS safety questioned
Detroit sees lowest murder rate since 1965 ▶ 0:37
Detroit sees lowest murder rate since 1965
Hearing on Mario Willis arson case continues ▶ 1:22
Hearing on Mario Willis arson case continues
They were filming inside a business. That led to a confrontation ▶ 0:36
They were filming inside a business. That led to a confrontation
Armed man arrested at Romulus Middle School ▶ 2:27
Armed man arrested at Romulus Middle School
US/Canada icebreaking effort aids Great Lakes ▶ 0:31
US/Canada icebreaking effort aids Great Lakes
3 Preventable Ways Insurance Companies Use to Deny Your Claim.mp4 ▶ 0:51
3 Preventable Ways Insurance Companies Use to Deny Your Claim.mp4
Powerful winds cause Lake Erie to flee Ohio, Michigan ▶ 0:56
Powerful winds cause Lake Erie to flee Ohio, Michigan
Record-breaking snowfall hits Upper Peninsula ▶ 0:24
Record-breaking snowfall hits Upper Peninsula
Previous photo Next photo