Jake Paul proudly boasts he has become the face of boxing during the past decade.

The International Olympic Committee says the first Olympic Esports Games will be hosted in Riyadh in 2027.

Saudi Arabia and the IOC are teaming up for their first commercial deal together with the oil-rich kingdom set to host the first Esports Olympics next year.

Richard Heathcote/Getty Images(CNN) - The decision to stage the rematch between Anthony Joshua and Andy Ruiz Jr. in Saudi Arabia has drawn heavy criticism from human rights group Amnesty International. However, the middle east country's "abysmal human rights record" has been called into question by Amnesty International UK, which urged Joshua to "inform himself of the human rights situation" ahead of the rematch. "If Anthony Joshua fights Andy Ruiz Jr in Saudi Arabia, it's likely to be yet another opportunity for the Saudi authorities to try to 'sportswash' their severely tarnished image," said Felix Jakens, Amnesty International UK's Head of Campaigns. "Despite some long-overdue reforms on women's rights, Saudi Arabia is currently in the grip of a sweeping human rights crackdown -- with women's rights activists, lawyers and members of the Shia minority community all being targeted. CNN has reached out to Joshua's promoters and the General Sports Authority of Saudi Arabia for comment but is yet to receive a response.