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Chief of Cherokee Nation calls on Jeep to stop using tribeās name
Read full article: Chief of Cherokee Nation calls on Jeep to stop using tribeās nameDETROIT ā It is time for Jeep to stop using the Cherokee Nationās name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said. In a recent interview the chief of the Cherokee Nation says it should be time for a change and that comes as the company is set to roll out the next generation of the SUV. Cherokee chief: Time for Jeep to end use of tribeās nameKristin Starnes, a spokeswoman for Jeepās parent company, Amsterdam-based Stellantis, said in a statement that the vehicle name was carefully selected āand nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.āShe didnāt say whether the company was considering renaming the vehicles and didnāt immediately reply to an email requesting that information. AdBoth vehicles are among the most popular SUVs on the market. āI am saying categorically that it is wrong to use our name to peddle a vehicle,ā said Cherokee Nation Principal Chief, Chuck Hoskin Jr.Read more: Automotive news