Several factors contribute to NBC's lower Olympic ratings
Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. Friday night’s coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago.news.yahoo.com
NBA is next up for a big rights increase, and $75 billion is the price
Early thinking within league circles suggests the NBA will seek a $75 billion rights package, up from its current $24 billion deal, which pays $2.6 billion per year. One person familiar with sports media deals said the NBA could get $70.2 billion over nine years, using metrics including total viewer hours, which helps networks determine the value of sports league rights. Should the NBA triple its rights and replicate its nine-year deal length, it would generate around $7 billion to $8 billion per season. The NBA also has a $1.5 billion streaming deal with Chinese-based company Tencent Holdings. The NBA has a good reason to seek more money for its rights.cnbc.com
Even with empty stadiums, NFL still a ratings monster
A worker cleans seats in Arrowhead Stadium before an NFL football game between the Kansas City Chiefs and the Los Angeles Chargers, Sunday, Jan. 3, 2021, in Kansas City. (AP Photo/Charlie Riedel)Regular-season ratings for NFL games declined this season following two straight years of increases. The league averaged 16.5 million regular-season viewers last season after posting 5% gains in both 2018 and ’19. During the last presidential election year in 2016, NFL ratings were down 8%. There is increasing speculation that Monday night games might be returning full-time to network television for the first time since 2005.
NBA's return by Christmas appears to be on track despite Covid
And all signs point to a return in December, barring any setbacks following meetings planned for Thursday. Some NBA team presidents have also pinpointed December as a return, preparing for safety protocols and marketing plans. Todd Krizelman, co-founder and CEO of advertising firm MediaRadar, said an NBA return in December could have at least a $200 million impact just for the month alone. Projected revenue aside, Pilson and Rishe warned of danger should the NBA and the National Basketball Players Association fail to agree to a December return. In September, NBA Commissioner Adam Silver mentioned a scenario that top players could miss the Olympic games should NBA games still be in progress.cnbc.com
NFL, TV partners navigating pandemic and future rights deals
In a year in which few things are normal, there will be some familiar things about NFL broadcasts this season. They have been gathering multi-channel surround audio recordings from every NFL stadium for use in their productions over the past four seasons. Dont doubt the NFL is going to use this as leverage.PRESEASON MAKEUPS: The league will allow stations that have preseason broadcast rights with teams to re-air regular-season games in their markets. Usually, replays are only available on NFL Network or NFL Game Pass. The biggest change in the upcoming rights deals could be Monday nights returning to ABC and ESPN going for the Thursday night games.
NBA wants to finish rest of the season; start next season in December
Asked for updates surrounding the decision on those events, the NBA did not immediately return a request for comment. But if league owners are seriously considering resuming play without sacrificing games, pushing back the start of the 2020-2021 regular season is almost inevitable. In essence, the idea of starting games around Christmas is a time more relevant for the NBA, Koonin said. "Many times, at the start of the NBA season, we are competing with arguably the best Thursday Night Football game with the NBA on TNT, our marquee broadcast, and we get crushed and we wonder why," Koonin said, according to ESPN. Ponturo agreed with the NBA starting games around Christmas, saying fan activity around the sport usually increases.cnbc.com