NHL sells naming rights to divisions for 2020-21 season
(Photo by Bruce Bennett/Getty Images)The pandemic forced the NHL to realign its divisions for the 2020-21 season, and now those divisions will have sponsors. The special divisions formed just for this COVID-shortened season -- games start Jan. 13 -- will be sponsored by Discover (Central), Honda (West), Mass Mutual (East) and Scotiabank (North). The Detroit Red Wings announced Monday they will feature a United Wholesale Mortgage (UWM) logo on player helmets starting this season. Some of these helmet logos are ... better than others:Our friends at @PPG will be the first-ever helmet entitlement partner for the upcoming hockey season. Full details on our new 𝓅𝒶𝒾𝓃𝓉 𝒷𝓊𝒸𝓀ℯ𝓉𝓈: https://t.co/BUUsLJRH2S pic.twitter.com/SOVEdCMW6E — Pittsburgh Penguins (@penguins) January 4, 2021Will we see more moves to increase revenue?