PASSPORT

TRAVERSE CITY, MICH. -- Traverse City has baked up a fresh idea to encourage visitors to explore the outdoors this spring. Traverse City Tourism’s new “Spring into Activity” promotion features a mobile “passport” that offers rewards and a sweet treat for visiting some of the region’s most popular attractions. Once five activities are checked off on the mobile passport, the participant is eligible for a free slice of pie gift card from Grand Traverse Pie Company. In addition, guests staying at qualifying Traverse City hotels can check in and be entered to win a Traverse City vacation package that includes $500 in Traverse City Tourism gift certificates, a $50 gift card from Grand Traverse Pie Company, and $100 in Downtown Traverse City gift certificates. Trevor Tkach, president of Traverse City Tourism, said tourism to the region has grown dramatically in recent years.

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