Detroit auto show kicks off with new cars, interactive experiences, and safety focus

The Detroit auto show launched with media day, showcasing the latest vehicles and automotive technology, including muscle cars, pickup trucks, and SUVs. Sam Klement, the show’s executive director, emphasized increased social media engagement. The 2026 North American Car, Truck, and Utility Vehicle of the Year awards were announced, with the 2025 Dodge Charger, Ford Maverick Lobo, and Hyundai Palisade winning in their respective categories. Safety measures are highlighted by Detroit Police and Fire Department officials, ensuring a secure event as it opens to the public.