The Big House to get new advertising as University of Michigan launches partner program

University of Michigan announced a new advertising program that will bring select commercial partnerships inside Michigan Stadium while aiming to preserve the traditional look and feel of the 99-year-old venue. Read: https://www.clickondetroit.com/all-about-ann-arbor/2026/08/20/michigan-stadium-to-get-new-advertising-as-university-of-michigan-launches-partner-program/