There is a crime wave sweeping Cumberland Farms convenience stores. About 550 life-size cutout ads of the former "Baywatch" star have been stolen from New England and Florida stores, the Associated Press reports. Since only 570 were distributed, that leaves only 20 Hoffs still out there advertising iced coffee.
Hasselhoff himself spoke to Boston's NBC station, WHDH-TV about the thefts.
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"I think it's fantastic and I encourage everybody out there to go get more," the one-time "Knight Rider" star told the station.
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"The first thing I thought of was that I was in trouble and then I thought, 'Oh good they're not accusing me of stealing, they're accusing people of stealing me,'" Hasselhoff said, adding "It's cool and it kind of humbles me that people are still following David Hasselhoff after all these years."
In the cutout, Hasselhoff wears a black tank top, displays a little chest hair, and holds an iced beverage proudly.
"I just hope nobody gets in trouble but I encourage everybody to go out and see what they can do about stealing a Hoff but please have a cup of coffee while doing it," he said.
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--David Hasselhoff as Knight Rider --David Haselhoff as Mitch Buchannon