Illuminated hearts on Detroit skyline are not for Valentine's Day

DETROIT – You've probably seen the giant, LED hearts on the side of the Blue Cross Blue Shield building in Downtown Detroit.

It's actually not in celebration of Valentine's Day.

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The hearts adorn both the north and south sides of the building. For the fifth year in a row, Blue Cross will use LED lights as part of its approach to a green campus. In addition, Blue Cross will illuminate the penthouse of its offices in the 500/600 tower at the GM Renaissance Center in red.

In the United States, someone dies from a heart disease-related event every 60 seconds, making it the leading cause of death for both men and women. By 2030, heart disease cases in Michigan are projected to rise from 600,000 to 2.9 million.

The hearts will remain lit through the end of February. 


About the Author

Ken Haddad has proudly been with WDIV/ClickOnDetroit since 2013. He also authors the Morning Report Newsletter and various other newsletters, and helps lead the WDIV Insider team. He's a big sports fan and is constantly sipping Lions Kool-Aid.

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