Coors Brewing has launched a new initiative in support of sustainability.
EveryOneCan has partnered with organizations such as TerraCycle to help reduce the brewer’s impact on the environment.
TerraCycle repurposes hard-to-recycle items.
Part of the program will include rewarding Coors customers with cooler bags made from vinyl advertisements and grills made from recycled kegs.
“EveryOneCan is based on the idea that everyone has the ability to have a positive impact on the environment, and we hope we can lead the way, working together with our drinkers,” said Zach Fatla, Coors Light senior marketing manager.
Coors Brewing also uses aluminum cans that have the potential to be recycled and put back on a shelf as a new can in 60 days, according to Falta.
The company is also partnering with Major League Baseball teams as part of the initiative. The Arizona Diamondbacks, Atlanta Braves, Colorado Rockies, San Francisco Giants, Seattle Mariners and Los Angeles Angels baseball all will partner with Coors Light on sustainability.