GRAND RAPIDS, Mich. – Boxed Water has committed to planting 612,567 trees as part of its #ReTree project.
The company has worked with the National Forest Foundation's 1% for the Planet membership since 2015 to plant trees in national rorests.
For every social media post featuring Boxed Water with the hashtag #ReTree, two trees will be planted.
"Through ReTree, Boxed Water's consumers make a direct and positive impact on the planet," said Daryn Kuipers, CEO of Boxed Water. "People can use their social influence to post and plant trees. Collaboratively, this becomes a powerful way for a social community to make a statement that sustainability is important."
This summer, trees from the 2016 #ReTree campaign were planted in the Sierra National Forest and Stanislaus National Forest in California and in the Uinta-Wasatch-Cache National Forest in Utah. The NFF picks areas based on need due to factors such as wildfires and other natural threats.
"The future of our forests depends on the support of the community. Boxed Water's lead of the #ReTree project, allows people to easily make a difference," said Mary Mitsos, NFF president. "In its third year, the #ReTree project continues to gain momentum and proves that people want simple ways to make a big impact on the planet. We are really excited to close this season out with over 600,000 trees and look forward to growing awareness for the project in the coming year."
Boxed Water has committed to plant 1 million trees by 2020.