Gardner-White to be presenting sponsor of America’s Thanksgiving Parade

The parade is in its 94th year

Gardner-White to be presenting sponsor of America's Thanksgiving Parade.
Gardner-White to be presenting sponsor of America's Thanksgiving Parade.

DETROIT – Gardner-White will be a presenting sponsor of America’s Thanksgiving Parade this fall.

The new name of the event is America’s Thanksgiving Parade presented by Gardner-White. The parade is in its 94th year and is produced by The Parade Company and WDIV Local 4.

“We are elated to welcome Gardner-White to The Parade Company family and are incredibly grateful to have a partner whose commitment signifies an exciting future for America’s Thanksgiving Parade presented by Gardner-White,” said Tony Michaels, President and CEO of The Parade Company.

The sponsorship represents a three-year partnership with the Parade Company.

“As Michigan’s top furniture store, it is our responsibility to do more than march in the parade; we need to take the baton and lead,” said Gardner-White President Rachel Stewart. “As a family-owned business in Michigan for over 100 years, we are humbled to be a part of this treasured event that brings joy to generations of Gardner-White customers, employees and parade-lovers everywhere.”

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About the Author:

Karen Drew is the anchor of Local 4 News First at 4, weekdays at 4 p.m. She is also an award-winning investigative reporter and part of the Local 4 Defenders team.