The Parade Company has unveiled an inspiring lineup of celebrities and icons that will awe generations of parade-goers for America’s Thanksgiving Parade® presented by Gardner White.

The Parade Company, the nonprofit that brings us events like the Ford Fireworks and America’s Thanksgiving Parade, unveiled development plans for the organization’s new home along the Detroit riverfront.

The Parade Company provides tours all year.

We are now less than 10 days away from one of the biggest events of the year - America’s Thanksgiving Parade presented by Gardener White. The push is on to get everything ready, so we invited Tony Michaels, the President, and CEO of the Parade Company to sit down with hosts Jason Carr and Tati Amare to let us know all that is happening behind the scenes before the big day.

USA Today has nominated America’s Thanksgiving Day Parade presented by Gardner White as one of the best holiday parades in America.

Several new floats will be introduced at the America’s Thanksgiving Parade presented by Gardner White, and one of them is really standing out.

A series of announcements are expected this fall for one of the biggest parade seasons to date.

What you need to know before you head Downtown for the 2022 Detroit Ford Fireworks.

The 2022 Ford Fireworks are returning to Downtown Detroit on June 27, and we’re giving WDIV Insiders the chance to win tickets to the best view in the city.

The Ford Fireworks will return to light up the sky in Downtown Detroit this June.

We are only two and a half days away from America’s Thanksgiving Parade.

The Parade Company revealed the winner of the Skillman Foundation float contest.

The Parade Company announced Thursday that NFL Hall of Famer Calvin Johnson Jr. and Detroit Bishop Edgar Vann will be Grand Marshals for the 95th annual America’s Thanksgiving Parade presented by Gardner-White.

This year’s Ford Fireworks will be a TV-only event and you will be able to watch them on June 28 right here on Local 4.

You voted for your favorite high school marching band that performed during “America’s Thanksgiving Parade presented by Gardner-White” and it was a very close race -- your support was impressive this year. The results are in, and the winner of the Battle of the Bands is...St. Clair High School Marching Saints! The Parade Company will present the trophy pictured below to the Marching Saints. Battle of the Bands Winner Trophy (The Parade Company)Thanks to everyone who voted and the marching bands for all their hard work that made this year’s parade such a fun event. Another big thanks to The Parade Company for providing the trophy as they do each year.

DETROIT – With a few days left before the annual America’s Thanksgiving Parade, the Skillman Foundation and Parade Company unveiled the winner of the foundation’s float design contest. “The Skillman Foundation is happy to have been able to sponsor a float designed by young people for 29 years in a row,” said Tonya Allen, CEO and president of Skillman Foundation. “We’re excited about it and we’re glad that the Parade Company could pull off this fantastic day despite the pandemic.”The float was designed by 13-year-old John Baker IV. “I’m very fortunate that it got picked because all of the other honorable mentions were amazing,” he said. On Thanksgiving morning, coverage begins at 6 a.m. on WDIV-Local 4 and ClickOnDetroit.com with a special edition of Local 4 News Today hosted by Rhonda Walker, Evrod Cassimy and Brandon Roux.

DETROIT – America’s Thanksgiving Parade presented by Gardner-White will still happen this year, but without crowds and for a TV and web audience only. In order to keep the tradition going, Parade Company President and CEO Tony Michaels said this year’s Thanksgiving Day Parade will be unlike anything we’ve seen before. We’re just getting plans together for this virtual event.”This year’s theme is “We Are One Together.” The parade will honor frontline workers and heroes of the COVID-19 pandemic. “We want everyone to know you’re going to see a great great show with all the great floats and a lot of great things happening presented by Gardener White,” Michaels said. READ: 2020 ‘America’s Thanksgiving Parade’ will be live televised and online-only event this year

Here’s what you missed on Local 4 News at 4:2020 America’s Thanksgiving Parade will be live televised-only production in DetroitThe Parade Company announced today America’s Thanksgiving Parade® presented by Gardner-White is set to go as a live televised-only production in the heart of Downtown Detroit.

DETROIT The Ford Fireworks is a Metro Detroit tradition that needed to be changed due to the coronavirus pandemic. RELATED: 2020 Detroit Ford Fireworks are TV-only event on Monday, wont be viewable DowntownTony Michaels, president and CEO of the Parade Company wants to remind everyone that the biggest change this year is location. The show will not happen over the Detroit River in Downtown Detroit. Michaels said the 2020 Ford Fireworks is 25% larger than last years event. The 2020 Ford Fireworks can be seen 8 p.m. on Local 4 or online at ClickOnDetroit.comWATCH: 2019 Ford Fireworks on Detroit River

DETROIT – Gardner-White will be a presenting sponsor of America’s Thanksgiving Parade this fall. The new name of the event is America’s Thanksgiving Parade presented by Gardner-White. The parade is in its 94th year and is produced by The Parade Company and WDIV Local 4. “We are elated to welcome Gardner-White to The Parade Company family and are incredibly grateful to have a partner whose commitment signifies an exciting future for America’s Thanksgiving Parade presented by Gardner-White,” said Tony Michaels, President and CEO of The Parade Company. The sponsorship represents a three-year partnership with the Parade Company.

The Parade Company announced Monday an official celebrity line-up to appear in the 93rd Americas Thanksgiving Parade presented by Art Van. Lashley will be riding on the Rocket Mortgage Classic float in Americas Thanksgiving Parade presented by Art Van on Thanksgiving morning. Santa Claus Santas grand arrival in his hand-crafted sleigh is at the end of Americas Thanksgiving Parade presented by Art Van. Detroit Shining Bright has been announced as the theme of the 93rd Americas Thanksgiving Parade presented by Art Van. About The Parade CompanyFounded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region.