ROCHESTER HILLS, Mich. – Ann Arbor-based RealTruck, a leading global brand in aftermarket products and accessories for trucks, Jeeps®, Broncos®, and off-road enthusiasts, has announced the opening of its first flagship retail store.
The new store will open Oct. 30 in Rochester Hills.
The store will introduce innovative ways for customers to shop for and install vehicle accessories. Featuring robust product displays, the store will showcase RealTruck’s extensive range of products, offering a one-stop shop with white glove installation services.
“We’re elevating the truck experience by bringing the RealTruck brand to life with a store experience that will fuel Michiganders incredible passion for trucks,” said Tony Ambroza, Chief Growth Officer at RealTruck. “As part of our commitment to the broader truck loving community, our first flagship store will offer an inviting atmosphere that showcases our industry leading products perfect for exploring our home state of Michigan. We hope it becomes a regular destination for enthusiasts and a first-of-its-kind inspiration for newcomers who’ve never considered aftermarket products for their vehicles.”
Features of the flagship store:
- On-Site Vehicle Shopping and Personalized Displays: Customers can use the RealTruck Builder tool to design their dream truck in 3D and bring it to life with in-store shopping and installation services.
- Installation Services and Expert Support: On-site professionals will provide installation services and product guidance, ensuring a seamless customer experience.
- Celebrating New Products and Personalized Experiences: The store will offer priority access to new product launches and a curated selection of products for both new and returning customers.
- Testing and Building Marketplace: The store will serve as a showcase for SE Michigan dealers to explore new consumer engagement strategies and product demonstrations.
To mark the grand opening, RealTruck is hosting a sweepstake for a chance to win a RealTruck upfitted 2020 Jeep Gladiator JT, valued at $54,800. Eligible participants can enter here for a chance to win.
The flagship store, located at 2576 S Adams Rd, Rochester Hills, MI 48309, will open to the public on Oct. 30 with the grand opening celebration featuring Calvin Johnson scheduled for Nov. 13. Johnson will also get the opportunity to help build a Ford F-150 which will be showcased and displayed at the flagship store which will be auctioned off in 2027.