DETROIT – Detroit legend and rap icon Eminem and his longtime manager and president of Shady Records, Paul Rosenberg, will be executive producers for the Detroit Lions Thanksgiving Halftime show.
According to the NFL team, the Detroit natives will “consult the club on talent selection and all aspects of halftime production” through 2027 for the Detroit Lions Thanksgiving Classic presented by Ford.
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“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” said Detroit Lions President and CEO Rod Wood. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” said Rosenberg. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
Along with the announcement of the new executive producers, the Lions also hired Jesse Collins Entertainment to produce the performance.
The Detroit Lions will play the Green Bay Packers on Thanksgiving Day, Nov. 27, at 1 p.m. at Ford Field.