The husband of a Detroit reality TV star is facing a federal charge after allegedly making improper payments at a company where he worked as CEO.
Jordan Broad, former CEO of ImpactEleven, is accused of transferring money from the company he was once a part of and using the funds for his and his wife’s entities from April 2024 to July 2025. He faces a federal charge of wire fraud, according to a criminal complaint unsealed to the public on March 19.
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ImpactEleven, LLC is a professional speaking training company founded in 2021.
Broad made about $400,000 per year and was entrusted with the day-to-day business operations, decisions and management of the company, said the FBI.
According to the criminal complaint, Broad had no authority to open any bank accounts in the company’s name or borrow any money under ImpactEleven, unless it was approved by the founders of the company.
In July 2025, the founders of ImpactEleven found that Broad allegedly directed payments from the company’s bank and credit card accounts to himself and his wife, Ashley Gold Broad.
According to court documents, the payments were made from the company to JRB Marketing Consulting, LLC, AKB Consulting, LLC and ashleygold.com.
Broad is a registered agent for JRB Marketing Consulting, which has a mailing and business address on Tanbark Street in Bloomfield Hills.
Federal officials said Broad and Gold bought a home on Tanbark Street in Bloomfield Hills in 2006 and refinanced the home in September 2025.
Gold is a registered agent for AKB Consulting, with a mailing address on Tanbark Street in Bloomfield Hills and a website at Ashleykbroad.com . That website redirects to ashleygold.com, which is her jewelry business’ website.
The criminal complaint noted that neither AKB Consulting nor ashleygold.com had any legitimate business relationship with ImpactEleven and were not authorized vendors for the company.
What to know about Ashley Gold Broad
Ashley Broad is a Detroit reality star who appeared on the popular reality TV series “Hardcore Pawn.” The show, which aired on truTV, featured the day-to-day operations of American Jewelry and Loan, a pawn shop and broker located on Detroit’s 8 Mile corridor.
She’s more widely known as Ashley Gold, but her married name is Ashley Broad. She will be referred to as Gold throughout the rest of this story for clarity.
Gold also owns a jewelry business, which launched in 2015.
She is not facing charges in connection with this case.
Over 100 transactions, totaling about $5 million
Between February 2025 and July 2025, Broad allegedly made over 100 separate transactions from the company to his and Gold’s businesses, totalling about $5 million. While he paid about $1 million back to the company to try to conceal his alleged fraudulent self-dealing, the net loss to the company, with fees and interest, totaled about $4.1 million.
The FBI said Broad transferred funds from the company to the entities he and his wife controlled through credit card transactions using ImpactEleven’s credit cards.
The company had an account with American Express (AmEx), on which several company credit cards were issued. The criminal complaint stated that the AmEx account was named under the company and was intended only for expenses related to ImpactEleven.
Broad allegedly used the AmEx account to make payments to JRB Marketing Consulting, ashleygold.com and AKB Consulting. The payments were disguised as vendor payments through processing entities like Bill.com, Stripe and SquareUp, FBI officials said.
The payments weren’t initially flagged because the founders of the company reviewed the financial records and did not see payments that were labeled JRB Market Consulting, AKB Consulting or ashleygold.com .
$3 million in loans
Between April 2024 and July 2025, Broad allegedly entered numerous loan agreements naming ImpactEleven as the borrower. Broad is accused of taking out over $3 million in loans from nine different lenders.
Court documents state that the loans were not used for any legitimate business purpose for ImpactEleven. Instead, FBI agents said the loans were used to pay for Broad and Gold’s consulting companies.
Broad allegedly fabricated consent resolutions that make him the majority owner of ImpactEleven to obtain the loans while keeping them hidden from the founders of the company. He also allegedly claimed on some loan applications to be a majority or sole owner of the company. Additionally, he allegedly made it appear on the loans that the founders approved the applications by using their e-mail addresses to authorize electronic signatures through DocuSign.
Broad fired from company
On July 20, 2025, Broad allegedly told the founders of the company that there was an excess of $930,000 cash available and all its debts and vendors were paid and current.
One of the founders then received a phone call from the company’s bank, stating ImpactEleven’s account was overdrawn by $94,000. When that founder called Broad, who was on a two-week family vacation in Africa, Broad swore “on the lives of his children” that he had not stolen money from the company.
Broad was then fired for mismanaging company funds and was told to no longer interact with ImpactEleven.
After Broad was fired, he allegedly continued to access the company’s bank accounts, credit card accounts and company password storage accounts. He changed passwords on company accounts, which prevented the founders from accessing them and assessing the full financial damage, FBI officials said.
Company closes doors
According to the criminal complaint, ImpactEleven was not able to pay its employees, legitimate vendors or unpaid balances to the lenders from whom Broad allegedly had obtained unauthorized loans. The company was also responsible for about $500,000 in unpaid credit card charges, leading to freezes on the credit cards issued to the individual founders and negative credit reporting on their accounts.
The company’s founders tried to use their personal funds to pay off a portion of the credit card debt, but ImpactEleven was eventually forced to cease operations in August 2025. Twenty employees lost their jobs and 350 customers were left with services not delivered.