DETROIT – The Detroit Red Wings unveiled their official Centennial uniform, marking 100 years of Hockeytown.
The Red Wings did their unveiling on Monday (Sept. 15).
Established in 1926 as one of the NHL’s Original Six franchises, the team was originally known as the Detroit Cougars, then the Detroit Falcons, before adopting the Red Wings name in 1932.
The franchise’s rich legacy is deeply connected to the city of Detroit and celebrated by generations of devoted fans.
Designed by the Red Wings and produced by Fanatics, the Centennial uniform pays tribute to the iconic Winged Wheel sweater while capturing the pride, tradition, and enduring spirit that have defined the franchise for nearly a century.
The uniform features several thoughtful design elements that reflect the team’s century-long history.
A commemorative Centennial patch will be worn on all regular-season home and away jerseys.
Key design highlights include:
- Detroit Cougars tribute: The original 1926–27 Detroit Cougars jersey featured an Olde English “D,” which has been redrawn and reintroduced as a secondary mark on the pants, jock tag, and hem loop. The jersey’s number font is inspired by the Cougars’ “Barber Pole” uniforms from 1927-28.
- Detroit Falcons tribute: Striped along the hem, sleeves, and socks, this design draws inspiration from the Detroit Falcons uniforms of 1930-1932, utilizing a vintage off-white tone to reflect the heritage aesthetic.
- Leather-like features: The patches on the jersey match the leather-brown hue of the Centennial gloves, honoring the traditional leather used in gloves and goalie pads. These include a diamond-shaped faux leather captain patch, a faux leather jock tag inscribed with “Established 1926 DETROIT MI,” and a faux leather hem loop.
- Stitching: The jersey craftsmanship pays homage to the first chain-stitched Winged Wheel, introduced in 1932.
- Lace-up collar: A fan-favorite homage to early hockey sweaters, the lace-up collar makes a return in the Centennial design.
- Additional accents: The Red Wings Centennial logo patch is featured on the left shoulder, accompanied by a reimagined “Hockeytown” mark inside the collar. The inside hem displays Detroit’s 11 Stanley Cup-winning years, flanked by silhouettes of the original and modern Stanley Cup trophies. The Priority sponsor patch will be integrated on the right shoulder.
- Helmet: For the first time in franchise history, the Red Wings will wear a matte red helmet featuring a vintage Meijer logo decal from 1957 to 1966.
The Centennial jersey will be worn for more than a dozen home games during the 2025-26 season.
It will debut on the ice during the home opener on Oct. 9 against fellow Original Six franchise, the Montreal Canadiens.
Fans can pre-order the Centennial jersey starting Sept. 15 exclusively at ShopHockeytown.com, the new Red Wings online store.
Jerseys will be available with current player and alumni names, as well as blank versions for personalization, while supplies last.
Beginning in early October, jerseys will also be available for purchase in person at the Red Wings Team Store located at Little Caesars Arena.
All online orders include complimentary shipping within the United States.
Click here for more information on the Red Wings Centennial.