DETROIT – Detroit Pistons All-Star Cade Cunningham has signed a new six-year endorsement deal to re-sign with Nike and will receive his own signature shoe.
According to ESPN Senior NBA Insider Shams Charania, Cunningham became the sixth active NBA player to have a signature shoe deal with Nike on Monday (Nov. 17), joining elite company including LeBron James, Kevin Durant, Ja Morant, Devin Booker, and Giannis Antetokounmpo.
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Cunningham becomes the sixth active NBA player to have a signature shoe deal with Nike, joining LeBron James, Kevin Durant, Ja Morant, Devin Booker and Giannis Antetokounmpo. https://t.co/uKK0TPPkWr
— Shams Charania (@ShamsCharania) November 17, 2025
Cunningham’s signature shoe is expected to debut during the second half of the 2026-27 NBA season.
Speaking of Durant, Cunningham sat down with him for an exclusive interview in which he all but confirmed the new deal.
“I just got a text, matter of fact, saying that you signing back with Nike,” Durant said.
“That’s true. Yeah, it’s true,” Cade said.
“And you’re going to get your own signature shoe,” Durant replied.
The two reflected on the significance of the deal, with Cade expressing how meaningful it is.
“A signature athlete at Nike. I haven’t really grasped it yet,” Cade said. “That’s incredible.”
Cade talked about the logo design and the creative process ahead.
“You got the coldest. One of the coldest logos I’ve ever seen,” Durant said.
Cunningham, who made third-team All-NBA in the 2024-25 season, has elevated his game this season.
The 24-year-old, former No. 1 pick in the 2021 NBA draft, is averaging career highs of 27.5 points, 9.9 assists, 1.4 steals, and 5.4 rebounds per game before suffering an injury this season.
The Pistons, on Nov. 17, took down the Indiana Pacers 127-112 to extend their season-long winning streak to 10, improving to 12-2 and leading the Eastern Conference.