Barry's Bootcamp debuting new spin concept amid rumors of a sale
But Barry's concept is different, he says: "It's basically the same 'red room' experience [as Barry's], just instead of running, it's cycling." Barry's formerly Barry's Bootcamp one of the original boutique fitness brands, which launched in 1998, is taking cycling alongside SoulCycle and Peloton, with a new indoor spin concept called Barry's Ride. (Streaming fitness company Peloton, which sells both bikes and treadmills and has a handful of studios, has a market cap of $8.1 billion. Gonzalez says he originally had the idea to launch a spin concept back in 2010, four years after Soulcycle launched and a year after Flywheel. Though Gonzalez wouldn't disclose sales numbers he says the new spin studios are not an attempt to "make up for lost revenue."
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