Fiat Chrysler revives 'Groundhog Day' Super Bowl ad with Bill Murray for coronavirus videos
Fiat Chrysler is recreating the 1993 movie "Groundhog Day" with Bill Murray for a Super Bowl ad for the Jeep Gladiator pickup. Fiat ChryslerFiat Chrysler is reviving its "Groundhog Day" Super Bowl ad featuring actor Bill Murray as part of a series of social media videos for its brands and the coronavirus pandemic. But instead of Murray participating in different activities like in the Super Bowl ad, the videos encourage people to stay inside with the hashtag #StayOffTheRoad, a play on the brand's off-road reputation. "We understand that every day is starting to feel the same," says one ad titled "Same Day." Fiat Chrysler Chief Marketing Officer Olivier Francois said Murray allowed the automaker to use footage from the Super Bowl ad free of charge.
cnbc.comWatch Bill Murray relive 'Groundhog Day' over and over again in new Super Bowl ad
Fiat Chrysler is recreating the 1993 movie "Groundhog Day" with Bill Murray for a Super Bowl ad for the Jeep Gladiator pickup. Fiat Chrysler is recreating the 1993 movie "Groundhog Day" with Bill Murray for a Super Bowl ad for the Jeep Gladiator pickup. Murray and a groundhog he steals happily take the vehicle on different adventures each day from biking and snow drifting to playing whack-a-mole. "No day is the same in a Jeep Gladiator," reads the ad, a play on the movie's original poster that said, "He's having the day of his life over and over again." Fiat Chrysler Chief Marketing Office Olivier Francois said he first tried contacting Murray in October after realizing the Super Bowl 2020 and Groundhog day were on the same day for the first time in 54 years.
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