Gwen Jimmere never set out to be the CEO of a wildly succesful company. She was a recently divorced, unemployed, single mother with just $32 to her name when she started Naturalicious, a natural haircare company. To hear the emotional story of what motivated her to overcome adversity and launch the company, watch the video above.

While many businesses have struggled to keep up during the pandemic, Gwen Jimmere has not only kept her business afloat, but has also earned herself the title of Entrepreneur Of The Year. Ernst & Young awarded her the honor in the 2020 Michigan and Northwest Ohio category. Jimmere is the founder and CEO of Naturalicious hair care company, a business that sells products to help repair natural hair, and teaches customers about hair care. Jimmere said she started the company with only 32 dollars in investments after getting out of an abusive marriage. So far over 400 women have participated, and Jimmere says the results are “mind-blowing.”To find out more about Naturalicious and the Repair your Hair Challenge, watch the video above.

DETROIT A local hair care company called Naturalicious is using technology to expand and to help people during the coronavirus pandemic. Local 4s Andrew Humphrey has more on the company in this weeks Tech Time Segment. You can watch the full segment in the video player above.