New GM logo debuts atop Ren Cen in Detroit
DETROIT โ General Motors has a new logo atop the Renaissance Center in Detroit. Read more: New campaign, and logo, for GM in a bid to electrify imageGeneral Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs. GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles. The campaign comes as stock market investors are enthralled with companies that make electric vehicles. Related: From the vault: 1973 special on Detroit Renaissance CenterAutomotive topic pages
The latest on the UAW-GM strike: Automaker continues looking over union's counteroffer
As of mid-afternoon, the General Motors team is still looking over the UAW counteroffer handed over late Friday night. I would expect if my members were out on strike, I'd be responding within hours, not days," he said. GM wants to build a new electric pickup truck at the former Volt plant. The union wants product commitments for all the plants closed. The UAW wants a slow wind down of the facility.