Live in the D tackled the latest trend in beauty marketing this week, putting so-called “hybrid” products to the test in a segment dubbed “Double Duty Beauty.”
Local 4 Lifestyle Editor John Jordan was joined by hairstylist and educator Michael Phillips to demonstrate how many trending beauty items aren’t new inventions at all, but familiar products repackaged with a specialized purpose.
There were several examples, starting with clear mascara. While the product is typically used to set eyebrows or coat lashes without pigment, Phillips said it doubles as a hair fix.
“This is a great in a pinch, got a slick back but your flyaways are driving you crazy, clear mascara is the way to go,” Phillips said. “Or for the guys with untamable beard hair, just a real quick little brush with those is also so nice.”
A plain sock also earned a spot in the demonstration. Phillips said it can be twisted into a bun, wrapped around hair to preserve curls overnight, or even slid over a blow dryer nozzle as a makeshift diffuser.
“If you get on vacation and you realize you forgot this, right, which literally just happened to me, instead you can put a sock over the top of your blow dryer,” Phillips said.
Jordan highlighted a cream-and-powder shadow combination found at the Dollar Tree, explaining that layering powder over a cream base helps makeup set and last longer.
“When you put the moist on top, the powder on top of moist, it bonds,” Jordan said. “It stays.”
The segment also covered a viral trick using concealer to hold shimmer eyeshadow in place along a hair part for a highlighted look, and lip balm repurposed as an under-eye primer to prevent concealer from creasing.
“Take your finger, put it under your eye before you put your concealer on,” Jordan said. “Your concealer won’t crease.”
To watch the segment, click on the video above.