TROY, Mich. – The Birmingham 8 Theatre was purchased by Emagine Entertainment on Tuesday.
The theatre will be renamed “Birmingham 8, Powered by Emagine.” The theater was renovated in 2015 with the seating changed, and the venue’s screens and sound system updated.
We are pleased to welcome the Birmingham 8 into the Emagine family.
The community of Birmingham can be at ease knowing we plan to maintain all its charm under our ownership. We understand the value this theatre has held in the community and are committed to continuing that legacy while enhancing the consumer experience with all the virtues our brand will bring.
Paul Glantz, Chairman of Emagine
Emagine said the marquee will remain the same. Emagine intends to play art house and first run films. The concession will be expanded to offer craft beer, cocktails and wine, candy, Coca-Cola Freestyle machines, popcorn and more. The theater is currently closed, Emagine plans to open within 90 days.
As a resident of the community, I am thrilled that we are able to incorporate this beautiful theatre into the Emagine portfolio of luxury cinemas.
Running this theatre along with the Emagine Palladium will allow us to bring big Hollywood movies and some really unique content to the residents of Birmingham and the surrounding communities.
Anthony LaVerde, CEO of Emagine
The theater is located at 211 S. Old Woodward Avenue, Birmingham, MI 48009.