On Tuesday (Jan. 4) Ford reminded people that its F-150 Lightning is coming out sooner, which is something Guidehouse Auto Analyst Sam Abuelsamid says is a good sign.
“This was a deliberate move to try to steal some of GM’s thunder before their big announcement tomorrow,’ Abuelsamid said.
Ford is now significantly increasing production plans for the fourth time in two years based on the demand.
“Annual volumes of 20,000 units, which they quickly bumped up to 40 and then last September, they announced that they were increasing that to 80,000 units a year,” Abuelsamid said. “So now they’re almost doubling that again.”
While Ford tweaks, GM it is shooting for the EV market moon, says autotrader Michelle Krebs.
“Ford is definitely trying to one GM,” Krebs said.” But they also plan to be the number two EV seller in the U.S. behind Tesla. That’s an ambitious goal. They got a long way to go, but they’re off to a promising start.”
“There’s great potential for commercial business with an F-150 EV version,” Krebs said. “Over the holidays, we saw New York City order 184 Mustang Mach-E GT’s for its police and other city services, and I suspect we could see something similar with the F-150 Lightning.”
On another subject, many people wonder if the spike of COVID and the spreading of the omicron variant will affect the auto industry. So far, the answer is an resounding, no.