‘Shrinkflation’ is having shoppers pay more for less

As the cost of everything keeps increasing, companies have been quietly making items smaller and not really changing the price, and we're talking about everything from cereal to paper towels.

As everything costs keep going up, companies have been quietly making items smaller.

It doesn’t matter where you are shopping. Take a close look at the fine print. Quantity is getting smaller, but prices are the same or getting higher.

For the full report, check out the Help Me Hank story in the video player above.


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About the Authors:

Hank Winchester is Local 4's Consumer Investigative Reporter and the head of WDIV's "Help Me Hank" Consumer Unit. He works to solve consumer complaints, reveal important recalls and track down thieves who have ripped off metro Detroiters.

Elizabeth Washington is a Digital Producer and has been with Local 4 News since April 2022.