New 'Shark Week' commercial builds hype with humor

'Shark Week' begins August 4th on the Discovery Channel

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Snuffy the Seal, we hardly knew you.

The Discovery Channel released a new ad promoting Shark Week, which sees poor Snuffy the Seal become dinner for a Great White.

The ad proved to be a smash hit with Twitter users, with 'Snuffy the Seal' becoming a trending topic in the U.S. within hours of its initial airing.

Shark Week might be more than a month away, but this commercial is effectively getting fans pumped for August 4. The tagline says it all: ''Shark Week. It's a bad week to be a seal.''


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