ClickOnDetroit is #1 Local News Website, WDIV has #1 Newscasts in Metro Detroit

Detroit's favorite website and tv station continues its winning streak


WDIV-Local 4’s website ClickOnDetroit.com continues its winning streak, earning nearly 1 million unique visitors for the month of January 2017, according to the latest comScore data.  Once again, that makes ClickOnDetroit.com the No. 1 news and information site in Metro Detroit.

ClickOnDetroit, a Graham Media Group website, was the leader of the pack with 934,232 unique visitors, beating the nearest competition (Freep.com/909,497), (WXYZ.com/785,503) (MLive.com/782,997), and holding its top position by giving users a strong mobile experience and stories they can’t find anywhere else.

Local 4 also continues its ratings dominance with first place finishes in key newscasts at 4 p.m., 5 p.m., 6 p.m., and 11 p.m. Additionally, the station is No. 1 in afternoon programming, access (7-8 p.m.) and late night programming in the February Nielsen ratings for Detroit (2/2/17 – 3/1/17).

WDIV Local 4’s first place newscast finishes include:

• Local 4 News First at 4 p.m. is No. 1 in the time period with a 4.4 household rating/11 share beating both The Now Detroit (WXYZ 4 p.m.) (2.6 RTG/6 SHR) and Judge Judy (4 p.m. WJBK) (3.1 RTG/8 SHR). 

• Local 4 News at 5 p.m. continues its five year winning streak and is No. 1 in the time period with a 5.7 household rating/12 share, beating both WXYZ (4.5 HH RTG/9 SHR) and WJBK (4.1 HH RTG/9 SHR). 

• Local 4 News at 6 p.m. is No. 1 in household ratings, garnering an 7.3 rating/14 share compared to WXYZ (5.6 RTG/11 SHR) and WJBK (3.5 RTG/7 SHR).  Additionally, Local 4’s 6 p.m. news won in every key demographic— securing its place as Detroit’s undisputed No. 1 newscast across the board.

• Local 4 News at 11 p.m. is Detroit’s No. 1 Late News and beat WJBK’s 10 p.m. News with a 5.3 HH RTG/11 share (compared to WXYZ 3.8 RTG/8 SHR, WJBK 10pm 4.9 RTG/9 HH SHR and WJBK 11 p.m., M-F, 3.9 RTG/8 SHR). 

Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Jason Carr, Brandon Roux and Kim DeGiulio is No. 2 in W25-54, delivering a 2.2 RTG/12 SHR (tied with WXYZ).

In other day parts, WDIV’s Wheel of Fortune and Jeopardy! are No. 1 in the all-important access time period of 7-8 p.m., averaging a  7.5 HH RTG/13 SHR and winning in every key demographic.

The Tonight Show with Jimmy Fallon is the leader in late night talk shows.

NBC is anchored by This Is Us, The Blacklist, Chicago Fire, Law & Order SVU, Chicago P.D., the successful Dateline NBC and more.