KELLOGG COMPANY

The Battle Creek-based Kellogg Company announced Tuesday that Cheez-It has become the official sponsor of the Citrus Bowl. The Kellogg brand is also the sponsor of the Cheez-It Bowl, which takes place in Orlando on Dec. 29. “We’re thrilled to continue our partnership with Florida Citrus Sports and bring the cheese-infused action to the Cheez-It Citrus Bowl through next-level experiences for college football fans everywhere. The new Citrus Bowl logo features the historical fruit tree within a cheezy cracker. “Their history of creating a show-stopping experience for players and fans will help take the Citrus Bowl experience to new heights.”In last season’s Citrus Bowl, No.

Kellogg’s has taken its to-go cereal concept to new heights.

On Tuesday, the Kellogg Company announced that the headquarters will transition to a duel campus being shared in Battle Creek and Chicago. The cereal company also announced its plans on separating into three independent companies to focus on particular strategic priorities.

BATTLE CREEK, MI – For 116 years, Kellogg Company has been headquartered in Battle Creek. Corporate headquarters for the snack division will be based in Chicago while the other two companies will remain in Battle Creek. Related: Sen. Bernie Sanders rallies in Battle Creek as Kellogg strike continuesThe split follows other corporate break-ups like General Electric, IBM and Johnson & Johnson. Auto manufacturer Denso Manufacturing Michigan is the city’s biggest employer with 2,500 jobs, according to economic development group Battle Creek Unlimited. Firekeepers Casino and hospitals like the Veterans Administration Medical Center and Bronson Battle Creek are also economic drivers.

Kellogg Company will spin itself off into three separate companies focused on cereal, plant-based foods and snacks.

Temporary employees have been working at cereal plants across Michigan, Nebraska, Pennsylvania and Tennessee since the strike began in October.

Temporary employees have been working at the company's cereal plants across Michigan, Nebraska, Pennsylvania and Tennessee after the strike began in October.

The strike was one of several recent labor actions in the U.S. Workers everywhere from John Deere to McDonald's to the mining company Warrior Met Coal have walked off the job this year.

BATTLE CREEK — There was nothing sugary sweet about Thursday’s interaction between the striking union and corporate workers inside Kellogg’s world headquarters. Union workers have complained about seven-day work weeks and forced overtime shifts. Around 1,400 union Kellogg workers from Michigan, Tennessee, Pennsylvania and Nebraska are on strike. At midnight on Oct. 5, the master contract for Kellogg’s union workers expired and a massive walkout took place across four states. Grocery store shelves have looked light on Kellogg products in recent weeks, but Kellogg Company spokesperson Kris Bahner said it’s too soon to tell if the strike has impacted production.

Roughly 1,400 workers at the four plants have demanded better wages and benefits.

Work has halted at all of the Kellogg Company’s U.S. cereal plants as roughly 1,400 workers went on strike.

Workers at Kellogg's, the beloved Battle Creek-headquartered maker of breakfast cereals including Rice Krispies, Raisin Bran, Froot Loops, Corn Flakes, and Frosted Flakes, went on...