To compete in the increasingly commercialized world of college sports, a growing number of universities are turning to nonprofits, limited liability companies and other “associated entities” to generate more revenue.

Rappers 50 Cent and Nelly, along with The Chainsmokers, headline a new World Cup concert series by Sports Illustrated.

Hip-hop super producer Mike Will Made-It returns with the star-studded ‘R3SET,’ his first solo album in nearly a decade.

NBA All-Star weekend is back in California for the second straight year.

Eight years to the day the WNBA and NBA Board of Governors confirmed the relocation of the San Antonio Stars to Las Vegas, the Aces celebrated their third championship in four years with a parade down the famed Strip.

Ciara will release her first album since 2019, expanding her 2023 EP “CiCi.”.

Music artist and “Rhythm and Flow” finalist Detroit Diamond will host her first concert on May 30 at El Club in Detroit.

Music artist and “Rhythm and Flow” finalist Detroit Diamond will host her first concert on May 30 at El Club in Detroit.

Three-time Grammy Award winner Ludacris is set to headline Comerica Park when the Detroit Tigers take on the Cincinnati Reds.

Meek Mill took the Fanatics Super Bowl party stage and set the tone: After an energetic performance of “Dreams and Nightmares,” the rapper draped an arm around Michael Rubin and gave him ultimate credit for another stellar event.

Nelly brought his signature St. Louis swagger to a New Orleans institution, turning a nearly seven-decade-old restaurant into a Super Bowl week party.

Eugene Levy’s trademark eyebrows fly off for Little Caesars.

The Super Bowl isn’t just a game on Sunday.

Georgia State professor Moraima “Mo” Ivory is known for bringing celebrities like Steve Harvey and Ludacris into her law class.

Usher will add another prestigious award to his already loaded trophy case.

Beyoncé will appear at the 2024 iHeartRadio Music Awards to receive the show's innovator award.

As the Super Bowl halftime show sponsor, Apple music wants to leave an influential mark like never before.

Las Vegas will be flooded with so many pre-Super Bowl events that Shaquille O’Neal lowered the prices to his popular carnival-themed “Shaq’s Fun House.”.

Ryan Seacrest will usher in 2024 on “New Year’s Rockin’ Eve” from Times Square, with satellite locations in Los Angeles and San Juan, Puerto Rico.

Known as a rapper, super producer and music mogul, Jermaine Dupri is astonished that 30 years have passed since he founded his label, So So Def.

Janet Jackson inserted some youthful spirit into her normally mature concert during a Saturday night tour stop in Los Angeles.

Lizzo and Ed Sheeran are among the headliners who will play this year's New Orleans Jazz & Heritage Festival, which takes place over two weekends beginning April 28.

Five-time Grammy Award Winner, Janet Jackson, will be bringing her “Together Again” tour to Detroit on May 24, 2023.

Ludacris and Mercedes-Benz have surprised schoolchildren in Atlanta with more than 500 new pairs of shoes just in time for the holidays.

The manager for the rapper Ludacris faces a murder charge in Atlanta in connection with a June shooting.

A man was killed and two others were injured, including rap star Ludacris’ manager, in a parking lot shooting in an upscale neighborhood north of downtown Atlanta on Sunday night.

The Atlanta Braves were cheered by hundreds of thousands of fans in a two-stage parade celebrating the team’s first World Series championship since 1995.

The Atlanta Braves will give a nod to past and present with a two-part parade celebrating their first World Series title in 26 years.

“The Hitman’s Wife’s Bodyguard” has hit the top box office target.

Vin Diesel made a mark as the street racer patriarch in the “Fast and Furious” franchise, but the storyline starring his longstanding character will soon come to an end.

Snoop Dogg is getting ready to bark out orders at Def Jam Recordings — he’s joining the label as an executive creative and strategic consultant.

Detroit musician Jake Bass has produced music for Eminem, and worked with talent like Ludacris and LL Cool J. Now he’s got his own new album out called The Jakey B. LP, which he showed off on Music Monday.

Fans of Usher will not have to wait any longer for the sequel to his career-propelling 2004 album “Confessions.”.

The rapper-actor stars in Luda Can't Cook," a one-hour special that debuts Feb. 25 on the discovery+ plus streaming service. He just can’t cook, and no, opening cans and slapping together bologna or grilled cheese sandwiches doesn’t count. “We don’t want to take 30 minutes to an hour to cook.”He’s finally upping his skills in the kitchen in “Luda Can’t Cook,” a one-hour special that debuts Feb. 25 on the discovery+ plus streaming service. “She does all the cooking, which is part of the reason I can’t cook,” he said. “The whole Luda can’t cook is only 99% true,” he said.

LONDON - The destruction caused by Hurricane Dorian in the Bahamas has prompted several celebs to step up and offer their support. At least 7 people were killed when Dorian battered the area and many people have been rescued from devastating flooding. Barbados native Rihanna tweeted her support and said she is exploring how to help via her Clara Lionel Foundation. "It truly breaks my heart to see the complete devastation that #HurricaneDorian is having on the Bahamas," she wrote. Rapper/actor Ludacris has announced that the proceeds from his annual charity event, LudaDayWeekend, will go to help the Bahamas.

David Becker/Getty ImagesDETROIT - Ludacris is sending love to Detroit from overseas. The rapper, actor and songwriter posted a video message to Instagram over the weekend from Dublin, Ireland. The man said he visited major cities in the U.S., but Detroit was his favorite. The man, "Mike," said he was in Detroit for Movement and thought it "was absolutely savage." Ludacris doubled down on the Detroit love, saying he has always loved Detroit, adding Detroiters are some of the "realest people on earth."