Metro Detroit small businesses turn to social media to stay afloat
DETROIT – Many Metro Detroit businesses had to come up with a new way to sell when the first stay-at-home orders were issued in March. Jessica Hall, a teacher turned business owner, runs Urban Crown from the basement of her home. She uses Facebook live streams to help sell items. Like many small businesses, Hall and Gaskins had to reinvent themselves when COVID hit. One Metro Detroit store decided to put safety first and the response from customers has been more than they ever imagined.