A deeper look at โHoliday Ride,โ Chevyโs emotional commercial
Holiday Ride shows a widower placing a Christmas wreath on his family pole barn. While doing so, the man, accompanied by his dog, sees his late wifeโs 1966 Chevy Impala. As he and the dog take a seat, he notices his late wifeโs picture hanging from the rearview mirror, which gets him to reminisce about to good times they once shared.