Nicola’s Books in Ann Arbor renamed Schuler Books amid expansion
ANN ARBOR, MI — The long-time Ann Arbor bookstore, Nicola’s Books, has officially changed its name to Schuler Books, the namesake of its West Michigan owners. Nicola Rooney, the location’s former owner, sold the store to Grand Rapids-based Schuler Books in 2014. Bill and Cecile are University of Michigan graduates who spent nine years within the Ann Arbor community. The local independent book store has locations in Grand Rapids and Okemos. Read more from The Ann Arbor News:Ann Arbor Art Center will showcase mural-making process with new exhibitionStaff shortages prompt Ypsilanti-area coney island to temporarily closeDunkin’ coming to former Cloverleaf location in downtown Ann Arbormlive.com
Show me the money: Michigan businesses turn millions of TikTok views into profits
“Without social media, I would not have gotten to the point where I am now,” Keithley said. “If you’re starting a business and you’re not using social media, I think it’s really going to hurt you,” he said. Although social media marketing is not a new tactic, TikTok provides businesses the opportunity to gain attention quickly. An unlikely influencerFor Schuler Books, TikTok has led to big returns. Schuler Books now displays books that are trending on TikTok at its two Michigan stores.mlive.com
Small Biz Saturday: Nicolas Books fulfills increased demand during COVID-19 pandemic
ANN ARBOR Approaching its 25th birthday, Nicolas Books is known as a townie go-to spot for books and book-related events on the west side of Ann Arbor. First named Little Professor, the independent bookstore in the Westgate Shopping Complex was rebranded to Nicolas Books after it was purchased by Nicola Rooney in 1995. In March, Nicolas Books had to shut its doors to the public. Nicolas Books also began selling puzzles, gift boxes and hosting virtual events, like webinars with authors, workshops, storytimes and book previews. She said that Nicolas Books will celebrate its 25th birthday in some fashion but doesnt yet know what that will look like.