Popeyes chicken sandwich turns into viral sensation without ad campaign

How chicken sandwich turned into viral sensation

So, who has the better chicken sandwich?

DETROIT – The new Popeyes chicken sandwich has turned into a viral sensation.

Anyone who has driven past a Popeyes around town in the past few days has probably seen long lines of people waiting to buy a chicken sandwich.

The new Popeyes chicken sandwich is so popular, there was an advertisement on Facebook Marketplace selling it for $32.

Long lines can be seen at locations across the country, with some people waiting hours for a taste.

It's all happening without an ad campaign. A regional manager for Popeyes said the lack of marketing was no accident.

Viral videos and social media posts about the sandwiches have served as a highly effective advertisement campaign.

Local 4's Jason Colthorp spoke with Metro Detroit residents about the new chicken sandwiches.

You can watch his full story in the video posted above.

About the Authors:

Jason is Local 4’s utility infielder. In addition to anchoring the morning newscast, he often reports on a variety of stories from the tragic, like the shootings at Michigan State, to the off-beat, like great gas station food.

Derick is the Lead Digital Editor for ClickOnDetroit and has been with Local 4 News since April 2013. Derick specializes in breaking news, crime and local sports.